SKATERA was ready to rock and roll-out the New Line of girls skate wear at this years Surf Expo in Orlando, Florida. The buzz was amazing at the event. We showed up in full form with a great presentation of apparel and skateboards for our Spring 2010 in-store launch.

“Getting here was half the fun” says Designer Pamela Z. “There is always just a non-stop craziness leading up to trade-shows. This year was even more incredible because we were showcasing our denim “Skate Jean” along with our hard-good side of the brand”.

SKATERA got great response from buyers. The spring 2010 line is very well put together, a very tight selection of T-shirts, light weight fleece and Denim: in two fits, Skatera Skin-Knee & the Boyfriend fit. As well as the jeans we launched the line with a few shorts offered in a great array of brights.

“This was one of the best shows I’ve had.” remarks Chris. “We really had a great time, good response and we couldn't be more excited about the brands launch!”

Girls, keep an eye out for more updates on the line. Skatera will keep you posted to product availability in stores as well as on line.

If you’d like to read more about the SKATERA and the Surf expo launch check out the story on the Expo web site: